Human Resource Management and Marketing Essay.

Q1 a)Providing appropriate examples, discuss the creation of emotional experiences as part of the organisation’s experiential marketing strategy.

b)Define nostalgia, discuss its different types, and explain the reasons behind the rise of retro-marketing in post-modern society. Human Resource Management and Marketing Essay.

Q2 To what extent can organisations benefit from investing in learning technologies? What drawbacks might organisations face when seeking to utilise new technology within their HRD activities?

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Task 1.1)

Introduction: Selecting an organization to apply the human resource management for answering questions & doing case studies. A Beauty industry is my choice as an example for doing this assignment.

The difference between personnel management and Human resource management:

Managing people:

Personnel management is mainly focused on managing people only.

Human resource management includes managing the people and their strengths, for example: HRM will collect the data and analysis the skill and characteristics of the employees, then design the policies and develop the training course related their strength and organization’s objective to fulfill the needs and strategy for achieving the goal, such as develop training course about selling and beauty technique knowledge to increase their working abilities.

Personnel management is focused on employee’s satisfaction, for example: focus on employee’s welfare and labor relation, such as wages, holiday, MPF and insurance, Overtime allowance.

Human resource management is focus on develop the policies and training which related to the organization’s objective, motivate the employee’s working performance and participation to achieve the organization’s goal, for example: Human resource management will plan and develop training course to build up employee’s selling skill and confidence to raise up their working performance and working attitude in order to achieve the selling target in the organization.

Training and development:

Employee with less training under personnel management, but have more training opportunities under human resource management, for example: Human resource management will develop the training course to ensure the employees absorb update beauty knowledge and improve their selling skill and selling service in order to provide better service to the consumer for increasing company’s profit and reputation as well as the competition in the market.

Decision made:

Under personnel management, the decision are made by top management only, but under Human resource management, the decision was made collectively, for example : Human resource management will collect a variety of data and determine the factors, such as employee’s participation, the effectiveness for the whole organization before making the decision and planning.

http://accountlearning.blogspot.hk/2013/01/difference-between-personnel-management.html (2015)

The function of Human resource management in contributing to organizational purpose:

HRM play an important role on Human resource management planning the organization, they will doing a research and analyze what the implement needed for the whole organization & then establish an objective before planning and design the policies to fulfill the organization’s needed which related to contributing to the strategy plan. Human Resource Management and Marketing Essay.

For example: Doing a research and analyze the market trend and the demand on the beauty product of the consumer, doing analysis on the different types of customer’s spending power and any beauty equipment needed to supply in the company for increasing company’s profit and monitor the target. Besides, Human resource management will collect the information and analysis the reasons of employee’s leaving for doing implement and improvement to avoid turnover to maintain enough worker for running the business every day.

Besides, Human resource management will provide training and development to the employees to develop their talent & skills in order to increase their product knowledge in the fast trend market.

For example: provide training about facial and massage knowledge for the employees. And encourage the employees to join the beauty exhibition to increase their knowledge and interest in their job. And launch a seminar when there’s a new product in the market to provide update information to the staff in order to increase company’s market competitiveness and provide better service to the consumer as possible.

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Human resource management will design and establish the policies and technique which related to performance management to assess the employee’s working performance.

For example, Human resource management can set a selling target per month, inform and involve the employee’s in this technique to motivate them. And then collect the data and information from the line manager to analysis the effectiveness of this technique and analysis any improvement needed for the employees.

Task 1.2 )

The role and responsibilities of sales manager in human resource management:

Recruitment and selection:

Involve prepare and carry out the interview for selecting the right candidates for their own department.

For example: prepare the task to the candidate and analysis if he/she is suitable for this position. Human Resource Management and Marketing Essay.

Learning and talent development:

Involve in planning and provide the training which related to the job to fulfill the needs in their own department. And provide relevant information to Human resource management in need.

For example: When the sales manager discover that their teammates are lacking confidence , they may plan and provide training in communication to the employee’s to increase their communication skill and contribute them to interact with customers and thus build up their confidence.

Sales manager may negotiate with their team to set a selling target in order to motivate the employee’s working performance and forming high-performance workplace. The company can provide gift and bonus when the employees achieve the target.

Negotiation

Involve in negotiate with their teammate when they leaving, analysis the reasons for leaving and determine any improvement that HRM can do to avoid churn.

https://www2.warwick.ac.uk/fac/soc/wbs/research/irru/publications/recentconf/juan_-_edw_-_lest.pdf , (Scott et al., 2009 )

Task 1.3 )

The impact of legal and regulatory framework on Human resource management:

-Maternity leave: The duration of maternity leave and payment of the state social insurance allowance in the amount equal to full wage for women working in the mountains irrespective of their time record are established. For example: Women who adopted a child under three months old are entitled to maternity leave of 70 calendar days (84 days in case of adoption of two or more children) since the date of adoption, the state social insurance allowance to be paid for that period.

-Equal pay act to make sure everyone should have the treatment fairly, for example: benefit, salary, treatment, working opportunities.

-National minimum wage – company should follow as the government policies to pay the salary in the minimum amount per hour in the country. Human Resource Management and Marketing Essay.

-Data protection act -make sure the data about the workers is used to proceed for confidential purpose only and the data will not be kept longer than necessary, and make sure the data will be used and transferred with adequate protection in order to protect the worker’s privacy

-The Prohibition against labor discrimination: Each person shall have the equal possibilitiesto exercise labor rights and freedoms.No one must be limited in their labor rights or be privileged in the exercise of such rights due to their sex, race, ethnicity, language, origin , property and official status, age, place of residence, religion and political convictions, membership in public organizations.

http://www.academia.edu/7079265/Analyze_the_impact_of_the_legal_and_regulatory ( Nora Azygalieva,2015) Human Resource Management and Marketing Essay.