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Market Management- Research Assignment.

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Market Management- Research Assignment.

Advertising Messages and Marketing Communications

Learning Objectives:

  1. Understand what advertising is, its importance, and its goals.
  2. Distinguish between the various types of advertising formats.
  3. Understand the various ways to determine advertising effectiveness.

 Integrated Marketing Communications and Media Choices 

Learning Objectives:

  1. Understand the key issues associated with the three media decisions.
  2. Acquire an appreciation of the strengths and weaknesses of each advertising medium. Market Management- Research Assignment.
  3. Know the various non-advertising components of integrated marketing communication.
  4. Understand the evaluation of the advertising media’s effectiveness.

 Social Media

Learning Objectives:

  1. Understand social media.
  2. Understand social networks.
  3. Understand the return on investment, key performance indicators, and Web analytics associated with social media.

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Reflection and Discussion Forum

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why?
  2. Create a press kit that will be sent to customers and the media announcing a new product launch.
  3. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

Activity 5

This activity/assignment will help students understand advertising messages and marketing communications.

Activity I: Use the Internet to research and identify 10 ads that have used subliminal messages, prepare a report about these ads. Is it very easy for consumers to identify these hidden messages? What effect do they have if any? If not, why do you think advertisers use them?

Reflection and Discussion Forum

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. The Federal Aviation Administration (FAA) proposes a new rule.  During the comment period, an individual considered to one of the most experienced aviation experts in the country strongly disagrees with the rule and provides a wide variety of support for her position.  Must the FAA not pass the proposes rule based on this comment?  Must the FAA consider the comment when deliberating passing the new rule?
  2. State and explain each stage of the formal rule making process for administrative agencies. Provide examples as appropriate. Market Management- Research Assignment.

In her article, Vascellaro states that the world was stunned when Apple through its former CEO announced that the company did not conduct any kind of research. He stated that it was not the work of the consumer to determine what they wanted but the work of the company to provide quality products. This shocked many as a company like Apple needed to conduct market research as there were many competitors in the same field. In a patent war, Apple vs. Samsung, some documents unveiled documents that showed that Apple actually conducted some market research on their products.

The author states that there was concern of the growth of Android which had eclipsed the overall Smartphone shipments that year (2012). They needed to make sure that Apple products in the mobile phone category expanded adequately. The company had asked its consumers the reasons that led them to buying the Apple phone. Some of the feedback that the company got included; 67% Chinese stated that they liked the physical appearance, 54% Americans stated that they trusted the company’s products and 47% South Koreans stated that they liked the great variety of applications that the company offered.

This research has helped develop other products in the company’s line. The research at understanding the factors that could keep the company stronger and ensure that it was able to eclipse the rise of android phones. They were a major threat to business and it meant that they could shrink its expansion. The company has expanded further on from the market research having more sales than any android manufacturing plant. The market research shows that it was helpful in the development of future products which have gained a lot of popularity worldwide.  They have been able to become the most successful mobile phone company and also in its software the same areas the research analyzed.

 

Reference

Vascellaro, J. (2012). Turns Out Apple Conducts Market Research After All. Retrieved June 8, 2015, from http://blogs.wsj.com/digits/2012/07/26/turns-out-apple-conducts-market-research-after-all/

Market Management- Research Assignment.