Feasibility Study for a Coffeehouse Business Paper.

Customer needs and satisfaction plays a crucial role in the success of any business. Java Strayer’s House is a new coffee house that seeks to sell its product to clients on Strayer University campus in Arlington. The target primary market of the coffee house is the students and workers from the institution. As a result, the company needs to identify suitable marketing concepts that understand the target clients to facilitate the development of suitable products that suit their needs.Feasibility Study for a Coffeehouse Business Paper. Through survey questionnaires, face-to-face interviews with clients, and complaints and complaint analysis, the coffee house will identify the areas that need improvement on meeting consumer needs.

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The primary target market of Java Strayer’s House located on Strayer University campus in Arlington is the students and staff within the institution. Customer needs and satisfaction are important to the coffee house whose competitors include Bakeshop, Juice Bar, Detour Coffee, and White House Coffee. The market is research is important as it enables marketers to identify consumer needs while monitoring marketing performance, actions, and processes to meet consumer needs and enhance satisfaction. There are numerous research methods used in the collection of data to understand consumer wants and needs (Camilleri, 2017). Feasibility Study for a Coffeehouse Business Paper.Survey questionnaires will enable the coffee house to collect considerable information on its product variety, quality, and service provision. Similarly, through face-to-face interviews with clients, the coffee house will get to learn its weaknesses in product quality, variation, and service provision, therefore identifying strategies of meeting consumer needs. The complaints and complaint analysis method is a major indication of customer dissatisfaction on the existing services and products. Increase in frequency of complaints is an indicator of a high dissatisfaction level.Feasibility Study for a Coffeehouse Business Paper.

Marketing mix refers to the combination of factors that influence the purchase of products. The four components of the marketing mix include product, pricing, promotion, and placement.In this case, the product is coffee and accompanying snacks that ought to meet the needs of clients. Java Strayer’s House needs to implement effective pricing strategies to meet the demands s students and staff. The coffee house needs to implement promotional activities related to making the product accessible to consumers (Koojaroenprasit, 2018). Feasibility Study for a Coffeehouse Business Paper.Therefore, it can use advertisements like press reports, direct marketing or rely on word of mouth. Placement refers to the advertisement strategies that enable consumers to identify the product. Since the coffee house is located on the university compound, the visual placement of products enhances the exposure and visibility of products to the target clients.Feasibility Study for a Coffeehouse Business Paper.

Marketing plan budget

One Year Marketing plan for Java Strayer’s House

Java Strayer’s House is located on campus. Therefore, the owners need to use campus appropriate advertisement mediums to attract both the students and workers.Feasibility Study for a Coffeehouse Business Paper.

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In conclusion, Java Strayer’s House is a campus-based coffee house that seeks to meet the needs of its clients. As a result, the coffee house engages in an effective marketing mix while using research methods like survey questionnaires, face-to-face interviews with clients, and complaints and complaint analysis, to identify the areas that need improvement and enhance customer

References

Koojaroenprasit, S. (2018). Services Marketing Mix of Starbucks Coffee in Bangkok, Thailand. Asian Social Science. 14. 107. 10.5539/ass.v14n9p107.

Camilleri, M. (2017). Understanding Customer Needs and Wants. 10.1007/978-3-319-49849-2_2.Feasibility Study for a Coffeehouse Business Paper.