HI2011 International and Global Business Paper.
Assessment Type Individual Assignment (Report format) This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions. HI2011 International and Global Business Paper.Assessment Title Market Entry Strategic Report
Assignment Specifications
Purpose: This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. HI2011 International and Global Business Paper.Students will need to apply critical thinking skills and demonstrate a depth of analysis based on their research of credible academic sources. Details Select a current well-known multi-national entity or consult with your tutor and ensure that it has not been selected by another student. Analyse the selected and approved multi-national entity in terms of:
• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral free trade agreements,
• Market Entry Analysis including a feasibility analysis between the European and Asian markets.
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• In this report, o Use appropriate paragraphing o Use sub-headings o Reference the sources used with correct in-text citation conventions o Provide a full list of references at the end using correct referencing conventions o Check the safe-assign report and modify the submission if it is Medium or High risk.
Assignment Requirements:
Holmes Institute Cover Page [This is essential and must be completed accurately] Executive Summary – This should be a concise synopsis of the whole report.
Table of Contents – This should be well formatted with numerical sub headings
Main Body of the report contains Section Headings for each paragraph listed
Introduction – A brief summary of the selected MNE in terms of its primary activities and extent of global operations and some key financial / operational statistics.
An Identification of TWO countries selected for market entry (one European and one Asian)
For each of the TWO countries provide a detailed analysis of:
The current macro-environmental and geo-political forces impacting that country. Assessment of each country’s trade and business policy.
An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country. (e.g. SWOT analysis)
Conclusion – After evaluating both countries, students must make a recommendation of which country is most suited for market entry with your reasons and justification.
Page Numbers must be used.
Reference List at the end must be in the Harvard format and mainly academic Journal Articles.
Students must also show adequate evidence of additional research with up to 10 academic reference sources provided.
When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign (Self Check) using the final submission links by the due date. The percentage of similarity from the Safe Assign report is expected to be Low or Medium. The report must be within the 2,000 word limit.
Executive Summary Max 2 marks
NA NA A good concise synopsis of the report
A basic summary of the report only
Missing or of no relevance. Meaningless.
Macro Environmental risks Max 4 marks
Macro Environmental risks have been clearly identified and well – articulated with relevant evidence to support.
Macro Environmental risks have been identified and described with some relevant evidence to support.
Macro Environmental risks have been identified and well described, but evidence is lacking in some areas.
Macro Environmental risks have been identified and explained only. Relevant evidence from research is lacking.
The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance.
Geo-Political Risks and Opportunities
Geo-Political Risks and Opportunities have been clearly identified and well – articulated with relevant evidence to support.
Geo-Political Risks and Opportunities have been identified and described with some relevant evidence to support.
Geo-Political Risks and Opportunities have been identified and well described, but evidence is lacking in some areas.
Geo-Political Risks and Opportunities have been identified and explained only. Relevant evidence from research is lacking.
The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance.
Market Entry Analysis of one country in the European market and one country in the Asian market
Max 4 marks
The Market entry analysis has been clearly identified and well –articulated with relevant evidence to support.
The Market entry analysis has been identified and described with some relevant evidence to support. HI2011 International and Global Business Paper.
The Market entry analysis has been identified and well described, but evidence is lacking in some areas.
The Market entry analysis has been identified and explained only. Relevant evidence from research is lacking.
The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance.
Conclusion
The conclusion is based on sound reasoning supported by relevant evidence and a recommendation is clearly stated. The conclusion is justified with some relevant evidence and a clearly stated recommendation is provided. The conclusion is logically stated with a recommendation, but more supporting evidence is required. The conclusion made is sound.
A recommendation is made, but there is only a basic justification and relevant evidence is lacking. The conclusion is unsatisfactory or is poorly composed with content included of little or no relevance.
Referencing (in-text) Max 1 mark n/a n/a n/a n/a 1 = Correctly done 0 = Incorrect Reference List (at end) Max 1 mark n/a n/a n/a n/a 1 = Correctly listed 0 = Incorrectly listed Report Total 20 marks Comments Specific feedback will also be provided by your tutor in Blackboard when grades are released.
You should also consider seeking consultation prior to submitting your assignment and prepare a draft for review prior to final submission. The Final Mark awarded will be released on Blackboard two weeks after submission, unless it is submitted late. HI2011 International and Global Business Paper.