Impact of Internet Marketing on Business Management Essay.

Discussion of Arising Issues5.1 Answering the Research Questions The study was conducted with the aim to finding the answers to the research questions that are decided and identified in the methodology part. After calculating and analyzing the results of the study now become possible to find out the answers of the research questions. Impact of Internet Marketing on Business Management Essay. The first research question of the study is to find out that “How much of the firm’s customer research is being carried out using Internet marketing?” in order to find the answer of this question the section III of the questionnaire was constructed comprising of the questions that can unfold the practice of consumer research conducted by the companies through internet. The data gathered from the section III clearly indicated that there are considerable number of representatives of the business organizations that have accepted the use of internet for consumer research and have also agreed with other statements that show their company’s inclination towards internet marketing to conduct consumer research and many of the respondents have also witnessed the positive impact of the consumer research on the consumer relations with the customers and in getting better understanding of the consumers needs and demands. Impact of Internet Marketing on Business Management Essay.In this way the first question of the research gets the answer that the business organizations of Dubai are using internet for consumer research and there is large proportion of companies that are involved in this activities (28% + 27% = 55%).

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These organizations are not only conducting consumer research via internet but also getting favourable response from the consumers through feed back and increase attention of people towards their company. At the same time it is also revealed that doing consumer research through internet is a convenient process because the companies generally get favourable and impulsive response from the people that contact only for taking a part in the research because it Internet Marketing takes less time. Due to all these reasons the business organizations of Dubai are concentrating towards the use of internet marketing for conducting the consumer research. The second research question was “Has the above research resulted in improved product development?” In order to collect the opinion of the businesses representatives regarding this matter the section V of the questionnaire was consisting of all the statements that reflect the important role of consumer research in product development policy. It is revealed from the results of the section V of the survey that the product development policy of the companies is much affected by the consumer research and many of the business organizations (33% + 33%=66%) believe that the consumer research done through internet give them guiding principle to formulate the product development policy and these organizations always consider the results of the consumer research before designing the new product development. It is also found that there are still some business representative (7% + 11% = 18) who are not paying attention towards consumer research in the process of formulating the product development policy and in this situation it is necessary that more awareness should be created among the organizations so that they can use consumer research in product development process and can enjoy several benefits that are associated with successful product development policy. Impact of Internet Marketing on Business Management Essay.These benefits are confirmed from the survey results when many of the respondents agreed that product policy based on the consumer research is much more appreciated by the people because the consumer research enables us to get batter understanding of the consumer need and the companies also get the idea that what are the expectations of the people from the company and what the company has to do in order to meet the requirements of the consumers. The third research question was “Are the above research results being utilised in determining the price of the firm’s products? To get the answer of this question the section IV of

Internet Marketing the questionnaire was constructed so that the reponde4nts can inform about their level of agreement with the statements showing the use of internet marketing and consumer research for  the price policy. The results of this section show that there are many people who believe that consumer research play a part in determining the price policy but there are still considerable number of people who are not agreed to given statements. There are mixed type of results obtained from this section and it is revealed that there are just 41 percent (21% + 20%) of the respondents who are agreed with the role of consumer research in determining the price but there is considerable number of people (17% + 18%) who believe that the price policy of their company is not much influenced with the consumer research and they also believe that on the basis of the consumer research there will be little differences made in the price policy of their company.The fourth and the last question of the research are to find out the evidence that the consumer research has resulted in the improved profit of the organization. This research question is answered keeping in view the overall results of the research and it is revealed that there are many of the respondents who believe that the consumer research has benefited their organization in term of better profitability.In this way all of the research questions are answered with the help of the data gathered through the survey. There are overall positive responses towards the internet marketing usage but many of the respondents refuse that the price policy of their company is determined by the consumer research but they believe that consumer research pay vital role in defining the product development policy of the companies.

Hypotheses Testing The study was aimed at testing the three hypotheses with the help of the results gathered from the study. After getting the results of the study now it becomes possible to test these hypotheses. The first research hypothesis is “Using Internet marketing to understand consumers’ needs and wants leads to improved product development”. This hypothesis is not only proved to be correct from the results of the primary source – survey but the secondary sources also confirms that consumer research is an effective tools that can make improvement in the product development policy of a company. In the survey the representatives of the companies operating in Dubai also point out that consider the consumer research while designing their product development policy and as a result there is increase in the people attention towards their product and they get favourable public response at the launch of the product because the consumer research allow them to get better understanding of the consumers needs and expectations. Hence the first hypothesis of the study is tested and verified by the results of the study.The second research hypothesis of the research is “Using Internet marketing to understand consumers’ needs and wants improves the firm’s pricing strategy”. This hypothesis is also verified by the secondary as well as primary sources and the review of the secondary data also shows that the price policy of the companies could become better as a result of the consumer research. However as far as the business originations of Dubai are concerned they are not completely making use if consumer research to determine their price policy and there are many businesses that are not depending on the consumer research to determine their price policy.However the firms that are using consumer research have witnessed that more people are attracted towards their product when they design price policy keeping in view the research done on the behaviours of the consumers. In this way the second hypothesis of the research is also Internet Marketing tested and it is found that it is also correct that the consumer research conducted through internet can improve the price policy of a company.The third hypothesis of the research is “Using Internet marketing to understand consumers’ needs and wants improves the firm’s profits”. Like the above two hypotheses this one is also approved by the secondary and primary sources. There are several researches that have highlighted the importance of internet based consumer research and proved that by relying on the consumer research a company can add to the profitability. The survey results also confirm that many of the business organizations of Dubai have witnessed improvement in their profit rates after adopting internet to conduct the consumer research. In this way the third research hypothesis is also tested and approved by the findings of the study.

Analysis and Discussion

The study explores different aspects of internet marketing and its impact on the businesses of Dubai with the help of literature review and statistical survey among the 200companies operating in UAE. Impact of Internet Marketing on Business Management Essay. The results of the study show that internet marketing is effective tools for the businesses and in order to survive in the highly competitive market place now the companies are necessarily required adopting internet marketing. as far as the businesses of Dubai are concerned it is revealed they are right on their way to identify and adopt the Internet Marketing as an important business tool however there are still some organizations that are not accepting the significance of Internet Marketing and there is great possibility that in these companies will left behind by their competitors because it is crucial for the business organizations that they keep them update with the changes occurring in the technological world. The study also confirms that Internet Marketing adds to the profitability of the organizations.The consumer research conducted through internet act as an important tool for the companies in formulating the price policy and the product development policy and the effective design of these policies ensures the high profitability to the companies. the business organizations of Dubai have recognize the importance of consumer research through internet marketing however they are not making full use of this tool in designing the price policy and there is great requirement that the businesses managers of the organizations review their polices and give first preference to the consumer research while formulating the price policy because in this way they can get favourable public response and due to high sales the profit of the organization will also increase. Impact of Internet Marketing on Business Management Essay.

Conclusion

This dissertation is based on a mixed methodological approach and completed by utilizing the quantitative and qualitative research methods. In this regards the secondary analysis of data is conducts along with the statistical survey and finally the dissertation come up with the answers of the research questions. Impact of Internet Marketing on Business Management Essay. The research was based on finding out the adopting of Internet Marketing by the business organizations of Dubai and its impact on the businesses. It is revealed that Internet Marketing is gaining popularity among the business organizations of Dubai and as a result these organizations are also enjoying several benefits associated with the adopting of Internet Marketing like better understanding of the consumer demands and expectation, effective price and product development policy.

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