Language in Newspapers and Magazines Sample.

The words chosen as the introductory piece to an article or paper must meet them prerequisite of them having a powerful incentive that can drive readers to want to know what is documented within them.  Language in Newspapers and Magazines Sample.This means that capturing the reader’s attention couple with the motivation to roll into action must be the driving force of every author, writer or blogger. The twenty first century has witnessed a rapid and unexpected shift from the contemporary and
routine forms of print media where people heavily relied on written articles to obtain information. This transformation has resulted in an alternative channel of getting informed where
the click of a button is as reliable and convenient when it comes to being updated or educated on current affairs. Language in Newspapers and Magazines Sample.

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It is this significant change that has resulted to the mushrooming of online sites, blogs and even stations where people can get to receive the knowledge and facts they wish from within
the comfort of their homes, classes or even social environment. The fact that these online sites
get to mushroom on a daily basis means that the use of language, persuasive skills as well as
capturing reader's attention is as fundamental as making a huge mark and an impression in the
industry. Presently, the majority of people would prefer to read articles that are interesting,
captivating and mind blowing as opposed to those that are insensitive to the client’s needs.
Language is the number one priority for most readers because it is the tool that conveys
the message between the writer and the audience. Therefore, if one uses simple and self-m explanatory lines or sentences, then they are bound to attract a large number of readers. The
opposite is true for people that tend to complicate their message by employing the use of
complex jargon that only creates a drift between the reader and the intended message.
It is overly essential for authors, writers and even publicists to make use of simple
English when writing or documenting articles, magazines and newspapers if they wish to attract a larger number of people under their wing. This is one of the ways that they can guarantee
feedback as well as positive criticism from their fans. This paper is an explorative and insightful
essay that discusses the instrumental role played by language when it comes to capturing the
attention of the reader in the majority of magazines and newspaper.
Task for the Essay
How to Catch the Reader Attention- The Language in Newspapers and Magazines.

CHAPTER ONE
i) Importance of capturing attention in written articles: Focus on magazines and newspapers.
The relentless proliferation of available products in the form of services or information is
one of the factors that makes pitching in the media industry a daunting and challenging task.
Media figures and stakeholders are swamped with the duty of reporting breaking news from all
sorts of diverse sources with the overall aim of clamoring for public attention (Alvaro, 2013).
The extent or percentage of recognition that is sought after by most writers depends on the nature
of the article that they anticipate to write. This is perfectly illustrated by feature magazines and
newspapers that provide an in-depth and incisive analysis of a specific topic, problem or even
industry (Baumgardner and Brown, 2012).
This kind of papers also tend to focus on a given area of interest such that their target
audience remains entertained. The most captivating fact with most feature stories is that they are
written with a lot of keenness and effort that ends up bringing out a product that can be read at
utmost pleasure and leisure. In addition, features are known for their overall benefit of linking a
service, brand or even commodity to the targeted company (Cervellati et al, 2014). This means
that the writers get to showcase their talents while at the same time benefit from increasing their
profit margins. It is indisputable and irrefutable that virtually all newspapers and magazines act
as a valuable and reliable source of learning due to the voluminous amounts of information that
they contain.
It is also known that these platforms also create materials that are highly essential to
educating people from all walks of life (Cervellati et al, 2014). This includes the students,
sporting fanatics, professionals as well as civil rights activists. The fact that newspapers are read across all types of communities, age groups and even academic fields means that the language
used should be given utmost priority. To begin with, the dialect should be one that is simple to
understand and at the same time contain idiomatic expressions that make a particular story
funny, interesting and easy to relate with the reader. Further, the majority of magazines and
articles tend to focus on highlighting the real life issues that affect people within a given society
(Andersen and Hjermitslev, 2009). Therefore, for them to be deemed exciting by the audience,
they must remain hilarious while at the same time pass across the intended message.
The ability of a newsprint to elicit and arouse the feeling of curiosity is a vital ingredient
that guarantees readers that they can be able to gather a wealth of knowledge from reading a
specific piece (Ariana and Mirabela, 2009). This shows that newspapers are platforms that hold
the potential of giving a practical way of indulging the public into the process of learning and
skill acquisition. This assertion can be best understood by analyzing the manner in which most
print articles are designed such that they are able to make readers enjoy their comprehension
ability and even improve on their skills when it comes to grammar, critical analysis and even
vocabulary (DeWispelare, 2015).
What’s more, newspapers are also keenly organized such that they are able to impart the
right and desirable impact in the long run. For instance, sections that are meant to educate people
on lifestyle issues tend to endeavor to make people change their trends and codes of dressing.
Likewise, sections on politics, business, developing stories and even sports all have their
audience that anticipate to read their various topics of interest with immense zeal. This is
perfectly illustrated by newspapers such as the Hindu, the Deccan Chronicle and various English
magazines that provide both literary and non-literary content (Gauglitz, 2015).

The secret to capturing the attention of the readers lies in knowing their likes and striving
as hard to meet them to satisfaction. One of the most vital aspects in fulfilling this prerequisite is
cross-checking the length of a paper (Hollander, 2014). The latter should be written to an
optimum level that is not too long to bore the audience and not too short that it remains lacking
or unsatisfactory. Further, newsprints that are normally too lengthy tend to deviate from the topic
and in turn makes most readers lose their primary interest. In addition, some of them are drafted
using complicated languages that make it difficult for readers to relate to the author (Hollander,
2014).
Similarly, articles that are short tend to omit some crucial and instrumental concepts that
may reduce the authenticity or credibility of the entire paper. Hence, it is essential for editors,
writers and even publicists to stick to the right length of a paper that not only employs simple
English, but also ensures that readers remain motivated to read the entire piece (Nielsen et al,
2010). The process of ensuring that this is accomplished should be devised in a systematic and
strategic manner that can even make the paper more juicy and enticing.
These are some of the reliable, accredited and even guaranteed ways that have been
utilized for ages such that newspaper writers and magazine authors have reaped unforeseen
benefits from them (Nu and Kane, 2015). The key is sticking to using a language that the
audience can relate with ease while at the same time communicate the core message in the long
run. The following part of this essay discusses the major ways in which both magazines and
newspapers can be created such that they become valuable to the target audience.
ii) Ways in which newspaper articles can be valuable
It goes without saying that newspapers are the first thing that most people prefer to read
before embarking on their daily chores and assignments. This process is seen as one of the simplest ways that enables people to move out of the narrow zones and area codes of personal
affairs and instead adjust to the changing times of the contemporary world (Poonia et al, 2015).
One of the significant value and benefit that comes with reading a newspaper or journal article is
the fact that they keep one updated on the current issues in relation to matters of politics,
economics, investment and even entertainment (Peress, 2014). Further, there is a great deal of
educational value that comes with the reading of newsprints as this is one of the ways a person
can get to know what is going on in the regional, local or international platform.
Newspapers are able to provide a snapshot of information with regards to world events,
globalization, elections and even sports. In matters of learning, newspapers are also able to
improve language skills, especially when they are read on a frequent basis. This means that a
person gets to widen their scope of learning to include even the worldwide happenings and facts
(Senthamarai and Chandran, 2016). Articles such as newspapers, magazines and other
publications are also known to be a reliable tool when it comes to personality development.
The latter is made possible through reading about other people’s opinions, viewpoints
and even perspective and then subsequently integrating them into one’s thoughts. In the present
world, the reading of newspapers also helps people learn more about their culture, forms of
governance as well as corporate structure (Smit et al, 2013). Further, the popularity and
importance of democracy has made it to be deemed as one of the most ideal forms of
governance. Therefore, the reading of newspapers allows individuals to learn more about how
their countries are being ruled and the benefit of knowing the policies and programs
implemented by their leaders (Sridhar and Sridhar, 2015).
It has also been shown that newspapers and magazines have a wide array of benefits and
merits from the side of students and learners. A study that was conducted earlier in some countries concluded that students who read more newsprints were able to show significant
improvement in the mastery of the English language and vocabulary. The case is true for
newspapers that made use of other dialects were students were able to improve a lot on their
diction, pronunciation and even spelling. Further, the value and advantage of newspapers is also
illustrated in the manner in which people are able to become informed on foreign affairs. The
fact that there is a section in virtually all newspapers allocated to summarize global events and
happenings means that they are equally important as what is taking place locally (Tornoe, 2015).
This is because the economic and political climate of most western states directly
influences and impacts on the lifestyle of people in other continents such as Asia, Europe and
even Africa. For instance, a fluctuation in the currency of one of these states would mean that the
exchange rates in other countries would also change as well (Wei-Yu, 2006). The same is true
for the value of local and regional currencies that would also have to be adjusted in line with
such a development. This means that newspapers are very valuable when it comes to educating
the masses on what is happening beyond their geographical borders.
The value and worth of magazines and newspapers is also seen in the manner in which
they help in the development of personal opinions (Yang and Young, 2016). They do this
through the sharpening of one’s thinking skills as well as the ability to analyze things in a critical
manner. A classic example of a newspaper is the Indian print titled freedom struggle that enabled
and enlightened most of its citizens on issues pertaining to civil, economic as well as political
rights (Tornoe, 2015).
The fact that most Indians in the community were illiterate in the earlier days meant that
they could not read the papers on their own. Hence, the community sought one individual who
could be able to read it such that they could then translate to the rest of the contents of the paper (Wei-Yu, 2006). The process of encircling a person to get the daily dosage of the current affairs
was instrumental when it came to empowering the Indian community on matters relating to
sensitive topics. Flash forward to date, the freedom struggle has been branded as one of the most
influential newspapers that led to the creation of the freedom of the press as a human right that
has already been included in the country’s constitution (Wei-Yu, 2006).
Magazines and newspapers are also priced for their ability to create awareness that can
eliminate vices and evil acts in society. The fact most news articles focus on a specific topic
means that they have the potential of enlightening and clarifying issues related to domestic
violence, higher education, terrorism, murder as well as family values. This prints and
publications provide the benefits vis-à-vis the demerits of each of these matters through an
incisive and comprehensive manner (Smit et al, 2013). This means that people that take their
time to read them stand a higher chance of making adjustments that can help their families,
marriages and even levels of education.
It remains indisputable that news articles and prints carry the summary of events
happening all across the globe (Sridhar and Sridhar, 2015). Therefore, the process of reading one
makes a person to become informed on all matters as opposed to limiting their scope to only one
topic. The hunger for knowledge and information is the driving force that should make every
individual endeavor to learn a new concept every day or technique on a frequent basis. This is
actually one of the practices and habits that most people have embraced as part of improving
their modern lifestyles such theta their outlook to life is widened and enriched at the same time
(Sridhar and Sridhar, 2015).
The detailed facts and information content that is contained within newspapers
supersedes what is carried within other media outlets such as television and radio. This is why people that fondly read them tend to become more informed, educated and even dynamic when it
comes to any topic of choice (Schmid, 2013). From a learning perspective, there are myriad
benefits that come with the incorporation of newspapers within the school curriculum. One of the
advantages that comes with making newspapers a learning tool or aid is the fact that they form
an integral and influential part of the society (Peress, 2014).
This means that a teacher or instructor can easily teach the students on events taking
place in their neighborhoods by analyzing the major headlines captured in a magazine or
newsprint. What’s more, newspapers tend to be timelier and updated when compared to the
textbooks used in most classes. Therefore, students can become educated on the most current and
contemporary events happening around them and their schools as well. Newspapers also provide
a convenient and cost-effective platform where learners can be able to improve on their writing
styles as well as critical reflection strategies (Schmid, 2013).
The format used in most articles is one that is concise and clear for the easy
understanding of the reader. These models are the ones that can teach students on what to
incorporate when doing their own classroom assignments, essays and even group activities. For
instance, newspapers are known to make use of writing formats such as expository, persuasion
and even narration so that they can capture the attention of their readers. Therefore, these
newsprints contain stories that can largely benefit the student fraternity at whichever level of
reading and learning (Schmid, 2013).
The advancements in technology have even made the reading of these newspapers much
easier as one can easily access them on their phones, tablets as well as computers. Electronic
papers hold their advantage since they can be marked out and colored differently on the sections
that a person has more interest (Poonia et al, 2015). This can then be followed by passing across the same concept to the young learners who then get to improve on their mastery of language
use. Additionally, newspapers are known to bridge the gap that exists between the classroom
setting and the real outside world. They do this through equipping students with life skills,
critical thinking abilities and even easing the process of making career or professional decisions
(Senthamarai and Chandran, 2016).
These numerous benefits make it clear that the usage of newspapers as a learning aid and
teaching tool should be encouraged for the long-term advantage of the teacher and student.
Similarly, members of the community are also known to benefit from the same owing to the
wealth of information contained with regards to topics of economics, weather, investment,
politics and even foreign affairs (Smit et al, 2013). The importance of language in newspapers
and any printed media article is definitely one of the determinants of whether it will receive
widespread coverage. The following part of this essay discusses the importance of language and
how it should be incorporated when it comes to writing any news article.
iii) The language used in newspapers and magazines
The art of drafting newspapers and subsequently printing them out is a practice that traces
its roots back to the seventeenth century. The articles were characterized by a lot of plainness
and routine because all they did was carry the news of the day without any form of opinionated
commentary. Flash forward to date, the mastery of writing newspapers has been perfected over
the years such that it is seen as the main channel of conveying sensitive and current information
on virtually all topics. The same is true for magazines and articles that are known to carry recent
events, newsflashes as well as trendy topics (Sridhar and Sridhar, 2015). The language used in newspapers varies depending on the message intended to reach to
the target audience. The common denominator remains that it should be simple to read and
interpret as well. The modern century has seen an evolution in the nature of newspapers such that
there are various types with all of them having a specific category of readers. The tabloid
newspaper is one of the most current and contemporary forms of articles that makes use of
thought out phrases and quotes that can captivate the reader within the very first few seconds
(Sridhar and Sridhar, 2015). This form of newsprints often aspire to discuss the most recent
events in the world of fashion, entertainment, music and even movie industries. Therefore, the
language that they use is often amusing, alliterative and yet easy to comprehend for the sake of
the reader.
The headlines of most tabloids are carefully chosen such that the wording is captivating
enough to appeal to its audience. For instance, the sun and the mirror are two of the most
common tabloids in Britain and they stand out for the choice of English phrases, wording and
structure that they employ. Their headlines are known to be candid and catchy with the overall
aim of ensuring that the reader is able to smile about what they see. A headline such as “if it
bleeds, then it leads” is definitely guaranteed to strike the eye of any reader. Similarly, the use of
witty and coined phrases is one of the common ways in which tabloid newspapers modify the
English language so that it can suit the audience (Smit et al, 2013).
Alternatively, the top story of a tabloid newspaper that reads “the president has just been
piped” would serve a twofold purpose with one of them being to make audience have a closer
look at it and the second one is making them thirst enough to want to figure out what that
sentence means. This means that the language used in newsprints should go the extra mile of not only being creative, simple or easy to understand, but they should also be entertaining and
thrilling enough so that the audience can desire to read them more (Sridhar and Sridhar, 2015).

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The same case is illustrated in other tabloids across countries such as America, Canada
and even Britain. Their broadsheet or tabloid newspapers focus on educating the masses on
topics of crime, violence, celebrities as well as other stories that they find amusing. Hence, the
language that they use must carry a tone of irony, sarcasm and even imagery if the audience is
supposed to find it hilarious and funny. The case is a bit different for nationwide newspapers and
magazines that touch on all issues relating to politics, economics as well as family values. Their
aim is to inform the reader and hence the language that they use strives more to provide facts as
opposed to opinionated viewpoints and commentaries (Tornoe, 2015).
Newsprints such as The Washington Post or The Huffington post are platforms that are
used to educate the local American audience or international leaders of the events taking place in
their state. Hence, the language used focuses more on laying down the facts and expressing the
core points. This explains the omissions made when it comes to the coloring of emotion or being
biased when it comes to covering political news (Wei-Yu, 2006). It is also evident that
newspapers that endeavor to communicate major events employ the use of vocabulary that is
neutral, well thought out and quite common in the field of literature. The process of avoiding
hard jargon that is difficult to understand is to ensure that the message is not distorted or
misquoted by the reader (Yang and Young, 2016).
Further, newspapers also endeavor to influence the opinions of the public on moral,
social and economic issues. This is why the language used must contain vocabulary that has a
connotation that is evaluative. A classic example is how most newspapers make use of words
such as allegedly, claimed or even suspected when they are discussing a crime story. It iscommon to find sentences such as “the man was who was alleged to commit the murder” or “the
suspected claimed to have no knowledge of the topic in question” in articles that talk about
matters of law, order and the justice system. The use of such calculated words is a language
technique that is meant to make readers known that there is still some doubts in the issue and
they are yet to be confirmed (Alvaro, 2013).
In the same regard, newspapers that have a regional and local coverage tend to have a
specific selection of the vocabulary and language they use to pass across their intended message.
This is especially true for headlines that aim at providing a snapshot of the information contained
in the entire publication (Baumgardner and Brown, 2012). Furthermore, newspapers are known
to provide a lot of details when it comes to a particular subject matter, while at the same time
giving appraisal where it is due. This is seen in the level of emotion employed combined with
words that are colored considerably to give an outcome of perfect syntax.
This technique is clearly seen in editorial newspapers that are characterized by having a
subjective goal of covering a singular topic and narrowing down on it (Cervellati et al, 2014).
This is why editorials have the stamp of using their own language style so that they can appeal to
the readers. In fact, they are known to form a hybrid where the dialect used fuses the publishing
format with that of ordinary newspapers. It is a common fact that the fair share of terminologies
and words used in the drafting of newsprints or magazines is kept as literary and neutral as
possible. This explains why some phrases have to be occasionally thrown into the writing of
these articles if they are to attract a large number of readers from all walks of life (Ariana and
Mirabela, 2009).
Newspapers or magazines that discuss matters relating to political or economic issues are
known to have words and clauses such as stability, imminent elections, opinion polls or human rights. In addition, it is also common to find newspapers making use of phrases such as budget
deficit, security breach, presidential debate and even terrorism threats. The inclusion of these
vocabulary is meant to make readers become more enlightened due to the weight contained when
they are used in sentence construction and paragraphing (DeWispelare, 2015).
There is also an additional feature that is known to characterize most news articles,
journals or magazines where the political wording that they employ orders on terms that are
semantic in nature. For instance, phrases such as national unity, memorandum of understanding,
signing of treaties or even past regime tend to give these publications the flavor that makes
people want to read them without any interruptions (Baumgardner and Brown, 2012). The
contemporary style of writing newspapers in the modern age has also incorporated the use of
neologisms that aim at reflecting on any new developments or trends that take place in the world
of technology, fashion, communication and even science.
It is common to see some of these neologisms springing up in magazines and printed
articles where they depict a given occurrence of observation (Cervellati et al, 2014).
A perfect example is the use of cyber sickness as a neologism that describes the feeling of
sickness that people get when they get hooked or addicted to using computers on a daily basis. Language in Newspapers and Magazines Sample.
Keypal is another neologism that is used to explain the kind of relationship that exists between
people that regularly exchange emails. The field of business is has also been shown to adopt this
approach where terms such as a dead cat bounce are common in most business editorials or pull
outs (Ariana and Mirabela, 2009).
This neologism is meant to show the readers the severity of the problem that pertains to a
scenario where the prices of shares increase rapidly after they experience a huge fall. The use of
stealth tax is also another language that is primarily used in business newspapers to teach readers of the various ways in which they pay tax indirectly, without even being aware of it (Nu and
Kane, 2015). This term actually means that this is a different form of tax that can be paid on
something as opposed to paying it directly to the government. The incorporation of these various
forms of vocabulary as well as wording shows that language is indeed an essential component in
every newspaper or media article (DeWispelare, 2015). Language in Newspapers and Magazines Sample.
The process of reading any newsprint or even magazine is meant to fulfill a couple of
desires in every individual. This is why it is very vital and crucial to have the right words that
can describe a situation and the simplest language to explain it in detail. Newspapers are known
for identifying the bone of contention where the point of view or personal opinion comes out
clearly in pieces written by one author (Hollander, 2014). This is very clear when the topics
revolve around common problems and challenges faced in the society such as euthanasia, drug
usage, human rights and even sustainability. Such articles tend to have a persuasive tone and as
such, the language that is used rides along this same path.
The process of convincing a reader is very important as it makes the author know that
their point has been hammered home (Nielsen et al, 2010). Language in Newspapers and Magazines Sample. The ability to accomplish and achieve
a heightened level of success when it comes to language use also depends on how the entire
piece has been structured and arranged. The last part of this chapter discusses the importance of
having clear organization and structure when it comes to drafting of magazines, journals and
even newspapers. Language in Newspapers and Magazines Sample.
iv) Importance of organization and structure in newspaper articles
The attractive element of appeal and charm that is present in most news articles or
magazines only becomes more effective once the right structure is employed in its
documentation. The format and design followed in the making of magazines and other published article is directly related to their level of readership (Karimi and Walter, 2015). The default
structure followed in organizing a magazine written in the English language begins with the
cover pages, followed closely by the front, feature pages and the back respectively. This layout is
arranged such that each page is allocated to a specific issue, topic or subject matter that is either
analyzed in detail or in a stepwise approach (Nielsen et al, 2010).
Magazines and other types of periodicals have their front section beginning with a table
of content where the reader is able to get a snapshot of all the issues discussed within the entire
document. The inclusion of a short description of the topic is one of the best structures to use in
preparing a table of content as it explains to the reader what to expect under each section.
Further, the use of excellent skills when it comes to typography and outline is also fundamental
to improving the appearance and readability of a given magazine (Nu and Kane, 2015). Language in Newspapers and Magazines Sample.
The impressum is also another section that is included in most magazines and articles that
is supposed to welcome the reader into reading it. The additional pages within the entire journal,
magazine or digest contain the main features of stories where advertisements are also included
on an occasional basis. These adverts add color and pomp to the publication and they serve to
enable the audience to become more glued to them (Peress, 2014). The layout of these magazines
can vary depending on one Media Company to the next and the method of organization
employed is the sole responsibility of the editorial team.
The case is a bit different for newspapers where their arrangement and design varies due
to their overall message. The front page mainly includes the headline that is strengthened by the
addition of a kicker phrase that is meant to capture the attention of the viewers (Poonia et al,
2015). The headline is often one simple sentence that is detailed enough to let readers know what
it happening within and around them. An example of an effective headline is one that reads “End of Polycarp era marks new beginning.” Such a sentence already notifies and informs the readers
that there has been change of guard in the political structure and a new individual has taken over.
Therefore, the subsequent pages are meant to cover the details of Polycarp’s reign as well as the
expectations of the new leader. Language in Newspapers and Magazines Sample.
This headline fulfills all the prerequisites of being on the front page of the newspaper
because it manages to catch and grab the reader’s attention while at the same time educate them
on the most current affairs within a span of minutes (Schmid, 2013). There are also some
newspapers in the form of editorials or tabloids that omit the core subject of the message so as to
keep the audience in suspense and make them develop the desire and anticipation to know what
it means. For example, a headline that reads “cat woman catapulted”. This headline is by itself
catchy, interesting and appealing such that it is very difficult for any person to resist the
temptation of not wanting to know what it means.
The next step that would follow is for any person to go ahead with the process of reading
it so as to digest the full meaning of its likable headline (Schmid, 2013). The following pages
make use of the inverted pyramid structure where they begin with the most newsworthy stories,
followed by the most important details and finally end with any other details that are of relevance
to the public. This kind of organization makes readers know that the front pages are often
reserved for political news and as one goes deeper into the paper, then they can be able to learn
more about lifestyle trends, business events, climate as well as other technological innovations
(Sridhar and Sridhar, 2015).
Further, this kind of structure is important to readers as they get to know that special
attention will always be given to certain news features while others will only occupy lesser space
because they are not weighty in nature. This kind of arrangement also helps students that wish to improve their mastery of the English language on which sections to focus on so as to get quick
benefits. This is especially important for learners that are pursuing English as their second
language. Natives of countries such as China, France, Dubai, Egypt and even Germany who are
students in English speaking countries make it their endeavor to improve their English so that
learning can become an easy task for them (Tornoe, 2015).
Hence, newspapers are one of the reliable tools that contain a lot of vocabularies,
formats, styles and even critical analysis in relation to the English language. Language in Newspapers and Magazines Sample. Therefore,
concentrating on the sections that describe stories affecting communities or developing trends
being witnessed across countries contain a lot of interesting phrases that can be easily picked up
by an ambitious and focused student (Wei-Yu, 2006). This process is simplified by familiarizing
oneself with the structure and order of writing newspapers so as to know which section contains
what kind of information. The adoption of the right layout in drafting of magazines and
newspapers is a sure way of increasing the level of readership and satisfaction from the public
and the masses as well.

CHAPTER TWO
i) Role of newspapers in influencing public opinions and perceptions
It is inarguable that newspapers have a significant way of influencing and subsequently
altering the manner in which people think, act or behave. These results can either be beneficial
such that they bring positive impacts or they can be disastrous enough to end up in negative
consequences. Since their inception, these newspapers have actually acted as the sole means of
educating and informing the public on the day-to-day events within any country or state (Yang
and Young, 2016).  Language in Newspapers and Magazines Sample.This trend has been carried on to date where they provide coverage of matters
taking place in sports, politics, science, research, business and even in relationships. Therefore,
their ability to sway people’s viewpoints and opinions is as high as their extent of readership.
The majority of people get to understand matters around them based on what they read in
the press (Yang and Young, 2016). For instance, if the Washington Post is covering the ongoing
American campaigns, the readers can get to believe which candidate is more likely to win
according to how they evaluate their stories. Furthermore, these newsprints are also capable of
influencing people to vote for a given individual based on how they outline their credentials
(Schmid, 2013). If they favor one person as opposed to the other, then there is a very high chance
that people will follow that cue and start developing a liking for them. In the long run, the said
individual stands a chance of winning simply because a given newspaper was biased in their
favor. Language in Newspapers and Magazines Sample.
Similarly, newspapers and magazines have also been known to alter the perceptions of
people when it comes to matters of nutrition, healthy eating or living and any upcoming trends
(Sridhar and Sridhar, 2015). A food magazine that describes a given recipe and explains the
benefits of eating it once in a while is bound to make people change their weekly menus so that they can make an inclusion of it. In the same regard, periodicals that talk about how some foods
can be cancerous or harmful to the body can make people to stop eating them altogether. This
means that in case a newspaper carries wrong information, then they are prone to misleading the
public such that they form the wrong opinion or perception on a given matter (Tornoe, 2015).
Some magazines and editorials are known for providing the wrong kind of details that
end up destroying the lives of people that they wished to educate or enlighten in the first place. It
is actually the moral obligation and duty of newspapers to report matters and events in the most
transparent and unbiased of ways (Tornoe, 2015). They should avoid prejudiced journalism that
only results in influencing people’s perceptions in a less constructive manner and end up
developing differences in the ways that people think. The creation of such a rift can be quite
expensive to the society as it can result in serious unrest and conflicts that can culminate in the
loss of lives (Tornoe, 2015).
The vast level of impact that is brought about by both newspapers and magazines in
people’s lives means that their preparation and subsequent drafting should be done such that they
are devoid of bias, prejudice as well as speculation. The following part of this chapter explores
ways in which the newspapers can directly contribute to the reshaping of any society. Language in Newspapers and Magazines Sample.
ii) How newspapers contribute to reshaping of a society
It remains common knowledge that newspapers have the potential of shaping the future
of a society for the better or worse. In history, these tools of communication have been known
for destroying the future of most countries because they were used in spreading propaganda and
speculations. This was the case in the Second World War when most people were brainwashed
into believing that everything they read was the gospel truth. Consequently, they fought one
another fiercely such that the previous harmony and peace that prevailed died a natural death. This means that the newspapers in the past acted as a tool that shaped the society and
taught it that the only way to achieve want they wanted is to become violent and overly
aggressive. This made newsprints a lethal weapon for most societies that was embraced and
used for all the wrong reasons. The shaping of any community for prospective and progressive
growth is a process that can be effectively done if only the right message is preached across most
papers. The same case is true because the freedom that is enjoyed in most societies has emanated
from the awakening and awareness messages that have been passed across most newspaper
editions. Language in Newspapers and Magazines Sample.
The modern man knows only too well that the independence they enjoy is as a result of
magazines explaining to them the benefits of living in unity as one huge community. This
concept has been carried on to the present age where newspapers and magazines act as
centralized chains of wiring information that spread the details of events occurring around them
(Yang and Young, 2016). In this way, these channels of knowledge get to enlighten and instruct
people on ways in which they can make their lives better and all the precautionary measures that
should be taken to avert any crisis. Likewise, the same newspaper can also led to spoiling and
diluting the good nature of people when it focuses on very sensitive issues and uses opinionated
talk to analyze them.
This can easily make the reader’s mid to drift such that their perceptions get poisoned in
the process. For instance, the mushrooming number of newspapers has made most media houses
to employ the use of a language that it highly satirical and ambiguous. This is supposed to
increase their ratings so that more people can buy the paper or log into their sites online. This
wayward way of ensuring that profits are maximized takes its toll on the society who end up
believing something that is actually no true.

It should be the role of newspapers to print and publish information that is only
characterized by a high level of clarity and truth so that members of the society can be educated
on the right things only. This is especially true for this modern era where newspapers are easily
accessible through the internet and their coverage reaches every human being. Hence, the
damage that they can create is massive such that it can lead to permanent destruction. The last
part of this second chapter analyses the role that is played by newspapers and review magazines
within this modern century.
iii) Role of newspapers and magazines in the 21 st century
The modern era is characterized by people that are highly informed about the issues that
affect them both directly and indirectly. The extent to which they remain knowledgeable is
attributed to the availability of newspapers and magazines that touch on virtually every topic and
subject matter. Perhaps one of the most significant roles of these media outlets is that they serve
as a watchdog that mirrors what is happening in a community (Yang and Young, 2016). Language in Newspapers and Magazines Sample.
This means that a good news article is one that is capable of educating, encouraging and
entertaining all at the same time.
The process of teaching the masses should be directed towards the eradication and
uprooting of all vices that have embedded themselves in society. Therefore, it is the role of any
newspaper to highlight the dangers of drug abuse, election malpractices, embezzlement of funds
or even corruption so that people can know the effects that can result in their aftermath
(Yang and Young, 2016). Further, the process of reforming a society and placing it on the path to
redemption can only be achieved if magazines and newspapers dedicated their efforts towards
the good of the community.On the other hand, various editions of the same newsprints also out of their way to
entertain people and let them relax from their usual hectic and busy routines. For instance,
newspapers published on Sundays and weekends often have a lot of stories that are meant to
amuse and please the readers (Karimi and Walter, 2015). The topics that they cover are quite
diverse and they can range from marriage dilemmas, relationship advice, celebrity issues and
even sports events. The fact that all this information can be accessed via a mobile device or
gadget means that people are always entertained by the stories that they read.
Likewise, it is the duty of these media channels to convey information that has the
potential of making people to transform their lives for the better. This is well illustrated in
matters of dating, marriage, careers and family that all have a long-term effect on the quality of
life a person will lead in future (Nielsen et al, 2010). Hence, a news article that discusses the
factors to consider when making a career choice should be adequately researched on such that a
person that relies on it to make the final decision should not regret it later.
The same should apply to all other subject matters such as politics, community living and
even entrepreneurship. The fact that newspapers mirror what goes on within the immediate
environment means that people should be able to reflect with them on what is written (Nielsen et
al, 2010). A classic example can be seen in the current age where people prefer to socialize via
their phones as opposed to meeting physically. The process of reading an article on this evolving
trend should make one laugh and at the same time sympathize with the dangers of such a
disastrous habit (Nielsen et al, 2010). This are the most trivial elements that people in the twenty
first century look for when reading the dailies or the magazines because they wanted to be
informed and entertained as they do so. The last chapter of this essay discusses the instrumental role played by attention grabbing techniques and how they ensure that no misunderstanding
occurs in relation to comprehension of the intended message. Language in Newspapers and Magazines Sample.

CHAPTER THREE
i) Importance of the English language in writing newspapers
The English language is definitely one of the main channels of communications that is
used across countries, cities and states. Therefore, it is not a wonder that it is commonly
employed when it comes to preparing of magazines and newspapers. It plays a very integral role
in the latter since it determines whether people will understand the message that is being passed
across or they will misunderstand it altogether (Alvaro, 2013). This assertion is especially true
for the students and individuals who study or work in a foreign country and use English as their
second language. Their ability to comprehend what is written in most news articles or journals
relies heavily on the simplicity of the message.
A newspaper that is written using complicated or jargon English does not readily capture
the attention of the reader because they do not even understand its contents (Baumgardner and
Brown, 2012). On the contrary, a magazine that is written with simplified and basic vocabulary
is able to attract and grab the eye of any person whether young or old. This is an important aspect
for people that desire to deepen their knowledge when it comes to learning more about English
and various common phrases or idiomatic expressions. Moreover, it is this same language that is
relied upon to educate, teach, inform and even entertain (Baumgardner and Brown, 2012). Language in Newspapers and Magazines Sample.
Hence, the ability of a newsprint to use English that is less complex or difficult to
interpret is for the overall benefit of the audience and the author. This is easily seen in magazines
that describe the lives of celebrities, their fashion tastes as well as family relations. If one choses
English terms that are hard to decipher, then the spice of the message fades out and the reader is
not able to enjoy their reading. The opposite is true that when English is restricted to vocabulary that is simplified, then people are able to become entertained, enlightened and even more
knowledgeable all at the same time (Senthamarai and Chandran, 2016).
This means that more people get to purchase the articles and this increases the profits for
the company in question. This revenue can even be raised further if a newspaper learns and
masters the skill of capturing and grabbing the attention of its audience. The last part of this
chapter explores the ways in which attention grabbing strategies can be exploited fully for the
maximum advantage of the readers and the authors.

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ii) The most appropriate attention grabbing strategies to use in magazines and newspapers
One of the indisputable ways in which the attention of any person can be grabbed in
newspapers is through ensuring that the audience sees what the author also visualizes. This is a
reliable way of confirming that the right message gets its way home (Smit et al, 2013). For
instance, if a newspaper aims at informing the public of the effect of mobile technology on social
relationships, then writers should strive and endeavor to make people see things in a very clear
light. This means that the authors should go beyond borders to make sure that they pass across
this worrying trend to any person reading the news article. Therefore, the use of personal stories,
experiences, emotions and even descriptions can help a lot when it comes to relaying this
information (Sridhar and Sridhar, 2015).
Additionally, incorporating emotion is a very effective way of bringing in clarity and to
any story or piece included within a magazine. This can be perfectly illustrated through family
issues such as domestic violence, infidelity or even family breakups. If the author of a magazine
gives their own story and shows the emotions that they went through in any of these situations,
then they definitely manage to capture the eye of the reader (Tornoe, 2015). This then creates a feeling of suspense where the person will want to know what
happened in the life of the writer. Consequently, they will go ahead to read the entire paper and
the author manages to drive their point home (Wei-Yu, 2006). Emotion is described as being
weightier than logical facts as it is able to penetrate into ones brain in ways that mere theoretical
assertions cannot. The obligation and objective of any newspaper or magazine should be to
satisfactorily fulfill all of these requirements so that the overall goal of educating and
entertaining readers becomes a downhill task. Language in Newspapers and Magazines Sample.
Conclusion
Newspapers and magazines provide a perfect reflection of the society through the
documentation of current affairs and daily events. The language used in their preparation coupled
with the process of grabbing people’s attention are two vital prerequisites that must be fulfilled if
a person is to read a newspaper fully. The fact that these mediums of communication cover
virtually all topics with regards to politics, economics, weather and even business means that
they should be easily understood by all people. What’s more, people of all age groups express
their interest in reading the dailies such that it becomes overly important to stick to grammar that
is simple yet sensible. Language in Newspapers and Magazines Sample.
The English language is commonly used in most papers and journals such that it has
educated most people and even revolutionized their mode of thinking. The core obligation and
objective of all newspapers and magazines should be to educate and enlighten people in an
unbiased and unprejudiced manner for the betterment of the present community and future
generations. Language in Newspapers and Magazines Sample.

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