1.Explain marketing communication and discuss at least three major types of marketing communication technique, including a brief description of each and one key point about effectiveness of each marketing communication techniques.

2.Outline at least five types of information that could be included in a market research report. Give a brief description of each.

3.Explain why it Is important to follow a style guide when developing a market research report and give two examples of style guidelines that may be applied to a market research report. Marketing Communication Techniques Discussion Paper.

Marketing communication refers to the ways adopted by the businesses to deliver messages about the brand and products they offer with the intentions to provide information, persuade and Influence the customers, users and prospects to purchase the products.

Advertising is one of the most widely used methods of marketing communication wherein the complete information about the firm’s product and services can be communicated easily with the huge target audience coverage. Sales Promotion I by use of discounts, free samples and rebates not only helps in retaining the existing customers but also attracts the new ones with the additional benefits.

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Personal Selling is a traditional method of marketing communication wherein the salesmen approach the prospective customers directly and inform them about the goods and services they are dealing in. This method enables the firm to understand their customer needs and preferences and Public Relations where a company through social media and influencers and getting involved in other external events such as Corporate Social Responsibility to build their brand and attract people to buy their products since they have built a positive image for the company. Marketing Communication Techniques Discussion Paper.

Company’s own records in terms of product, pricing, process, promotion and people. Government publications regarding the rules and regulations governing the industry and charges imposed on products offered in the market, competitors’ strategies on production, pricing, suppliers, distribution of products and financial statements, information regarding the international market on the same products and economic performance and newspapers/ blog articles from financial analysts and advisers regarding trends and consumer behavior.

A style guide provides guidance for instances when many possibilities exist in a business setting. Examples of style guidelines that may be applied to a market research report include
Title, Abstract- Summarizes the report including the hypotheses, procedures, and major findings, Introduction: Sections may be combined in short reports, Statement of the Problem: This is a general introduction to the topic, Theoretical Analysis, Results, Discussion, Conclusions, Summary and References.

Reference

Fill, C., & Duncan, T. (1999). Marketing Communication: contexts and strategies. London: Prentice Hall.

McDaniel Jr, C., & Gates, R. (2018). Marketing research. John Wiley & Sons. Marketing Communication Techniques Discussion Paper.