Marketing Plan for a Public Traded company Essay.
Question:
I am working on a homework assignment for Bus201 which I have to make a marketing plan for a Public Traded company. I picked Godaddy and after reading the current chapters I am having trouble finding where to locate and what to write for the Situation and Company Analysis.
Situation and Company Analysis
Economic Environment
Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?Marketing Plan for a Public Traded company Essay.
Technical Environment
The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence your consumers and competitors.
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Industry Environment
What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?Marketing Plan for a Public Traded company Essay.
Situation and Company Analysis: Complete ALL sections under this heading. Out of this section there are 2 topics within, that most students in the past have misunderstood. For the economic environment you will discuss the state of the current economy. For example, is the economy in a growth state or a recession? How has COVID19 Pandemic impacted the economy? For the political environment you will discuss laws and regulations that the company must abide in order to operate. Is there any licenses the company must obtain to operate? Are they impacted by any international laws? Do they have to pay heavy taxes or tariffs? Is the company operating in a country or area impacted by civil unrest or war? These are only a few examples of what will need to be discussed in this section. This section has nothing to do with political parties or affiliations ( i.e. Democrat, Republican, or Libertarian) or support for a particular candidate. Marketing Plan for a Public Traded company Essay.