Marketing Plan Sample Assignment.

Attached is the Marketing proposal and according to that, you have to prepare a Marketing Plan.

The product is Accommodation sports themed hotel near by Auckland Airport

Acting as a professional marketers for your hypothetical product/service, u will undertake a research of targeted consumers. You will define your market segment(s) and adequately formulate your marketing plan and strategy. Marketing Plan Sample Assignment.

Ø 1. Introduction

Ø 2. Objectives (corporate mission and measurable objectives)

Ø 3. Situational analysis

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o External operating environment: use a PESTLE analysis (political, economic, social, technological, legal, environmental)

o Tourist numbers and forecasts

o Industry trends

PLEASE YOU HAVE TO READ THE ATTACHMENT WHICH I SENT IT TO YOU AND THEN ACCORDING TO THAT PRODUCT YOU HAVE TO START YOUR WRITING.

The product is Accommodation sports themed hotel near by Auckland Airport.

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DISCLAIMER: Unless otherwise stated, all the used sources MUST be accessible and available in EBSCOHOST as PDFs (Note that not all Ebscohost articles have a PDF icon). The chosen article thus MUST HAVE A PDF ICON.

MARKETING PROPOSAL

Marketing Plan 3 (2)

Marketing Plan Sample Assignment.