Marketing Strategies-Sample Paper.
Create a chart or graphic organizer that compares and contrasts the marketing strategies of two adult learning programs.
- Identify two adult learning programs and provide a brief overview of each.
- Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategies of the two adult learning programs. Marketing Strategies-Sample Paper.Compare and contrast how each uses segmentation, differentiation, and positioning.
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- Identify and summarize the value proposition of each adult learning program.
- Analyze whether each adult learning program is meeting student/customer expectations and delivering on the promise of their value proposition. Support your analysis with examples from your observations and research. (Be sure to site your sources.) Marketing Strategies-Sample Paper.
- Develop a chart or graphic organizer that is appropriate for a professional or academic setting, ad that you would use to present your ideas to the class. Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
Please number the pages of your essay (except for the title page).
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.Marketing Strategies-Sample Paper.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
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Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
Final check list
Before handing in your paper, please check the following items:
The pages are numbered.
The paper includes citations and a bibliography.Marketing Strategies-Sample Paper.