Missed Opportunities Case Study Paper.
Questions 1-5
1. Susan found Crestview Hospital’s new billboard postings to be especially troubling because they were placed in a location directly adjacent to Briarwood Medical Center. What do you see as the possible ramifications of these postings for Briarwood Medical Center? For example, how might patients of the establishment react? What about other community stakeholders? Missed Opportunities Case Study Paper.
2. Michael thwarted an opportunity to secure the prized billboards, seemingly resulting from negative views of marketing generally and advertising specifically. Despite solid evidence of the benefits of marketing and advertising when used appropriately some in the healthcare industry possess views similar to those held by Michael.
Why do you think this is the case?
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3. What actions do you believe Briarwood Medical Center should take to counter Crestview Hospital’s new billboard postings? Assuming that the governing board mandates that additional advertising funds be forwarded to Susan for bolstering Briarwood’s advertising initiatives, how would you recommend that these funds be spent? Please justify your recommendations. Missed Opportunities Case Study Paper.
4. Pamela seemed very upset about Crestview Hospital’s billboards and she demanded answers. As the case concluded, it appeared that Susan was about to provide those answers, likely pointing the finger at Medical Center’s governing board address Michael? Do you see his tenure at Briarwood threatened? Why or Why not.
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5. Susan appeared to struggle with whether she should contact Briarwood Medical Center’s governing board when Michael rejected her request. She knew the board members very well, given her years of service at Briarwood, but she opted to respect the chain of command. Had you been in Susan’s position, what action would you have taken and why? Missed Opportunities Case Study Paper.