1.     Who are the primary consumers of business plans? In what ways do the people who read business plans differ in the information they are looking for?

2.     Describe the general rules of thumb for the length and appearance of a business plan.

3.     Spend some time studying the website of Heart Juice (www.heartjuice.com), a healthy beverage company referred to in the chapter. Search for additional information on the company. Write a two minute elevator speech rather than a 60-second elevator speech.

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4.     What are the three most common sources of new business ideas? Briefly describe how each of the sources spawns potential business ideas.

5.     What four environmental trends provide the richest sources of new business ideas? List each environmental trend and provide an example of the type of business idea that it might create.