Social Media as an Advertising Tool Assignment.
Social networks as a tool for advertising is “far –reaching, fast, versatile, promotes brand
awareness, inexpensive and can enhance consumer service” (Hettche and Michael 45). As tool for marketing, social media is different from traditional or industrial media and it offers valuable and useful measurable information on trends, feedback, public opinion, customer interaction, consumer buying habits and brands activity. Parsons writes that the internet has surpassed
traditional advertisement platforms such as television as the biggest advertisement platform as all
“pop-up and banner adverts display a wide array of goods and services” (27).
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Social Media as an Advertising Tool Assignment.Social media
allows persons and organizations to share, modify and co-create content in an internet – designed
environment interactively (Wilcox and Kim 65). Advertising on social media means the process
of acquiring website traffic using social network platforms. It is controlled by word of mouth.
Outcomes are earned unlike paid media. Social Media as an Advertising Tool Assignment.
As an advertising technique, social media a provides marketing vehicle, including micro
blogs, discussions or forum sites, social blogs, instant messaging, weblogs, crowdsourcing and
email distributed to particular groups of people, pictures or photographs, video, articles and
collaborated websites or wikis that allow modifications, deletions and additions (Hettche and
Michael 47). Other types of social media platforms include subscribed episodic audio, ePub or
PDF podcasts streamed or downloaded, social bookmarking services –allows users to annotate, edit, share and add bookmarked web materials for future references – and online telephonic
services (Hettche and Michael 49).
Social media as an advertising technique has six functionalities: (a) collaborative such as
blogs, micro blogs that include twitter and Wikipedia; b) social networking sites such as
Facebook; c) content community where YouTube is included; d) virtual social worlds such as
Second Life; e) virtual games worlds such as World of War-craft and f) online telephone services
or voice- over IP (Wilcox and Kim 65). All these functionalities can be consolidated onto a
single profile through aggregation platforms. In addition, these functionalities can be woven into
an advertising tool rich with public relations outlets, advertising, sales promotions and other
components of the promotional mix (Wilcox and Kim 65). Mobile social media advertisement
has been significant essential with a wide range of devices, including iPods, phones, tablets and
other new telecommunication products that expedite and extend marketing access.
Keyword and search engine optimization have been a critical element towards the
enhancement of the use of social media as an advertising plan. The relevance to search terms, or
content quality, search engine ranking, links and backlinks have all emerged as appropriate tools
for advertising on social media (Parsons 28). Apart from being clickable, backlinks channel
traffic back to the website of the company. They influence ranking within the search outcomes if
properly positioned. Additionally, the anchor text utilized within a link, in which it is displayed
on a web page and the other information on the page determines its suitability. The wordings on
website copy provide exposure if they correspond to common search terms used in questions. An
effective social media marketer studies and identifies the correct words that individuals type into
search engines in order to behooves a corporation to integrate those such words in their web
pages. If the company significantly narrows its word selection, competition within the search outcomes reduces dramatically, consequently, employing search volume and search phrase
competition outcomes is the pillar of a productive internet marketing strategy.
The use of social media as an advertising plan provides valuable and useful measurable
information on trends, feedback, brand activity, consumer interaction, consumer buying behavior
and feedback (Wilcox and Kim 65). Its reach is easily and price targeted at an identified niche.
Automated data technologies – which are traditional to social media networks – optimize service
delivery and production of goods. In social context, “engagement” refers to both stakeholders
and consumers are active than passive audiences (Parsons 29). Each active consumer becomes an
essential component of the marketing strategy as other consumers read reviews or comments.
It is worth noting that social media advertisement platform has overtaken the traditional
outlets such as television (Hettche and Michael 55). Mobile social media facilitates the use of
QR codes online and in line with print advertising to deliver extensive information about a
product or service with a simple scan of the device. Social media and internet leaks frequently
influence traditional advertising outlets as adverts appear online by going viral or earlier that
their scheduled time to premiere. Social Media as an Advertising Tool Assignment.More users quickly devoid of the delays of the traditional
marketing techniques view them. Most websites hosts offer a free blogging platform, including WordPress, for consumer use. Such platforms are picked up by search engines, are, interactive, allow online dialogue, and are indeed quickly (Wilcox and Kim 65).
Finally, it is difficult today to plan for an advertisement strategy without incorporating the social media. Undeniably, social media has become an integral component of many individuals in their day-to-day activities. Social media as an advertising plan offers far
–reaching, fast, versatile, promote brand awareness, inexpensive and can enhance consumer service. Social Media as an Advertising Tool Assignment.
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Works Cited
Hettche, Matt, and Michael J. Clayton. "Using Social Media To Teach Social Media Advertising:
How To Leverage Student Prior Knowledge And Word Press Blogs." Journal Of
Advertising Education 16.1 (2012): 45-55.
Parsons, Amy. "Using Social Media To Reach Consumers: A Content Analysis Of Official
Facebook Pages." Academy Of Marketing Studies Journal 17.2 (2013): 27-36.
Wilcox, Gary B., and Kim KyungOK Kacy. "Measurement Of Social Media Effects: Social
Media Performance Model." American Academy Of Advertising Conference Proceedings
(2013): 65. Social Media as an Advertising Tool Assignment.