Strategic Management and Strategic Competitiveness Assignment.
Strategic Management and Strategic Competitiveness: Deutsche Bank Trust case study
Deutsche Bank Trust Co Americas is a leading international investment bank.
Globalization is changing and affecting how organizations are doing business around the
world.Strategic Management and Strategic Competitiveness Assignment. For Deutsche bank, it has taken the advantage of its experiences in previous years to
make itself competitive in the globalized world.
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According to its management, the bank has
been able to acquire several other institutions and it has signed long-term confidence in New
York and the American Financial markets. The bank has acquired asset managers, which
provide its clients with a solid asset management base, which will help company, grow its
core business. The company has over 100000 employees and it has operations in over 70
countries. It has over 1 trillion dollars in asset under management, and this makes the bank a
global corporation (“Deutsche Bank Trust Co Americas at a Glance,” 2012). The bank has
taken several steps towards globalization. The steps taken are based on the bank’s
management believe in success being dependent on values that grow the business of the bank.
The bank in its global operations is able to establish accounts for different currencies and link
them together, and manage all its investments in it headquarter.
The company has incorporated corporate citizenship in its identity. It is all about
global governance designed global rules, and forging its roots of democratic society in all the
countries, it has operations. The company is able to offer multi-currency transactions making
its customers around the globe able to access money in different currencies whenever they
travel.
Deutsche Bank Trust Co Americas has divided its operations into business and private
clients. With this, it offers traditional banking products. It has also engagement in asset
management and wealth management diversifying its operations. With respect to earning
above average returns, the bank can utilize its corporate governance with high international
standards. This system will provide the bank with the basis for responsible control and
management of the bank, and sustainable value creation. The bank should continuously check
its systems of corporate governance in light of new events, and make appropriate adjustments
(“Deutsche Bank Trust Co Americas at a Glance,” 2012). With this, the management can
use it extensive structure to acquire more liabilities and give more credit, enabling it to have
above average returns. The bank should have models segmented into functional, matrix, and
product based. With these functional areas, the bank can be able to utilize the different staff
members in its departments to increase its sales, and thus have high returns. With the matrix
structure, the bank can be able to combine both the product model elements such as sales
with functional model elements such as operations to have the employees work towards
common goals (“Deutsche Bank Trust Co Americas at a Glance,” 2012).
With respect to resource-based model, Deutsche Bank Trust Co Americas has some
of the strongest internal perspectives. The bank has operation worldwide, and it has interests
in banking, asset management, and wealth management. The resources from all this divisions
are highly critical and they can help the bank achieve above average returns. The asset
management sector as a lot of resources and opportunities to exploit and help grow the entire
company. The presence in over 70 countries and interest in more business segments gives the
bank an ability to outperform some of its rivals. Therefore, the company should come up with
strategies, which will enable it exploit its resources better and take advantage of the
opportunities in the external environment available for it and the competitors (Kulczycki,
2006). Strategic Management and Strategic Competitiveness Assignment.
The company’s mission statement states that it competes to be the leading provider of
financial solutions in the world, creating value to the clients, the shareholders, and the
community. This mission statement guides the banking operation to the adherence to the
market standards. The bank has been able to extend it operations across the globe and was
listed in New York stock exchange. The bank puts it customers as the core for its success,
and it always tries to provide customized products, services, and solutions. To its
shareholders, the bank is looking for opportunities within the market to enable it create higher
returns. It increases it operations wider and wider around the world. The bank has active
corporate social responsibility projects that enable to return to the community. It has also
employed over 100000 people from different communities in the countries it operate. The
banks states its values as being able to commit its performance to a result oriented culture. It
is constantly challenging conventional ideas as well as developing new ideas to meet its
customers’ needs. (“Human resources role transformed at Deutsche Bank,” 2004). Strategic Management and Strategic Competitiveness Assignment.
As a financial institution, Deutsche Bank Trust Co Americas has several stakeholder
including shareholders, customers, staff, and the society. All of these affect success within
the bank. The increase in the number of shareholder or more investment by the existing
shareholders means that the bank has a stronger capital base to expand its operations.
Commitment by the shareholders means belief in the bank and its strategies. This makes the
bank management work extra hard to give higher returns to these shareholders both in the
short term and long term.
The bank states that it is a reliable partner for its customers. The bank offers these
clients a range of banking, and investment services. The clients are both business and private.
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The higher the number of clients the bank is able to recruit and maintain, the more it is able to
increase its liabilities, thus being more liquid. This positions the bank highly competitive in
the sector. The bank is able to offer corporate and institutional clients full assortment of
investment and corporate banking.
Bank Trust case study
The staff of Deutsche Bank Trust Co Americas, according to its management is the
main drivers of the bank who enable it achieve its objectives. The staff brings to the bank
passion to expertise and performs towards furthering the interests of the company.
The staff
development program is entrenched in the bank enabling the employee to regularly upgrade
their skills and competence and thus offer better services to the customers, thus higher returns
for the bank.
Community offers the bank with the customers it receives from the different regions
it operates in. Therefore, good relationship with the society is key to long-term success of the
bank. The bank regards social responsibility as an investment in the society and its own
future. With its activities in the society, the bank aims at creating opportunities, with
involvement in talent identification. In return, the society offers a hospitable environment for
the bank to operate. The bank builds social capital in the society, growing its image and
position as well as its future. Strategic Management and Strategic Competitiveness Assignment.
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References
Deutsche Bank Trust Co Americas at a Glance. (2012, February 21). Deutsche Bank.
Retrieved April 8, 2014, from https://www.deutsche-
bank.de/careers/docs/Deutsche_Bank_at_a_Glance.pdf
Kulczycki, M. (2006). Making cross-border retail finance a reality case study: Deutsche Bank
PBC S.A. in Poland. Journal of Financial Services Marketing, 11(2), 157-165.
(2002). Human resources role transformed at Deutsche Bank. Human Resource Management
International Digest, 10(5), 12-14. Strategic Management and Strategic Competitiveness Assignment.