Telecommunications Business Assignment.

The business atmosphere is one of the most versatile when it comes to restructuring and
diversification of marketing activities. This paper is a brief essay that discusses the online
marketing trend as an emerging issue, cycle and wildcard within the telecommunications and
mobile phone industry. Telecommunications Business Assignment.
Industry chosen: Telecommunications and mobile phone industry.

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Trend or emerging issue: Online Marketing
How does identifying these help us? How could it help a business?
Online marketing is one of the fast growing platforms that are used by virtually all
businesses to advertise and promote their products (Ting et al, 2011). The telecommunications
industry is one such sector where this tool is used to sell its products as well as attract more
customers. The advent of the internet has made it easier and convenient to use social networking
sites and other blogs to increase sales and revenue for a business (Brown et al, 2013). These
avenues are much cheaper in the sense that it costs almost nothing to post an advert or
communicate to the target market. Telecommunications Business Assignment.
The identification of online marketing has largely helped mobile companies such as
Samsung, Nokia, Lenovo and even Techno to increase their sales significantly (Walrave and
Heirman, 2013). This is because a larger scope of people can be easily accessed at one time
through the numerous channels and avenues available online. The high number of phone models
are able to be viewed by the target market that mainly comprises of the youth, adults and even
teenagers. This industry targets people of all ages as long as they can be able to purchase this
devices (Walrave and Heirman, 2013). Telecommunications Business Assignment.

Hence, online marketing can help other firms within different industries to revolutionize
their productivity and attract more clientele. Conclusively, online marketing can be described as
the solution to better sales, diversified activities as well as penetration into different areas of the
industry.

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References

Ting, L., Pu-Chiao, C., & Jun-Ying, H. (2011). Relationship among Product Attributes,
Perceived Risk, and Perceived Benefits-Example of Internet Shopping. Marketing
Review / Xing Xiao Ping Lun, 8(1), 125-148. Telecommunications Business Assignment.
Brown, M. T. (2013). An Analysis of Online Marketing in the Sport Industry: User Activity,
Communication Objectives, and Perceived Benefits. Sport Marketing Quarterly, 12(1), 48.
Walrave, M., & Heirman, W. (2013). Adolescents, Online Marketing and Privacy: Predicting
Adolescents' Willingness to Disclose Personal Information for Marketing
Purposes. Children & Society, 27(6), 434-447. doi:10.1111/j.1099-0860.2011.00423.x. Telecommunications Business Assignment.