Understanding Marketing and Events Assignment.

Understanding Marketing and Events

A written 1500 word report which should include:
 Summarize Virgin Atlantic’s background and history, turnover, management structure, current corporate goals and targets, and markets. Your summary should use material from the Virgin Atlantic website, and other relevant online sources (approx. 250 words). Understanding Marketing and Events Assignment.

 Develop a SWOT analysis to identify Virgin Atlantic’s current situation in relation to its main competitors. You should identify a minimum of three strengths, weaknesses, opportunities and threats. Your model should be developed referencing core marketing texts with content developed from articles and web sites (approx. 250 words).

 Describe the marketing mix and its role in marketing, referencing two relevant theories and concepts (200 words).

 Explain how Virgin Atlantic use the different elements of the marketing mix to promote their brand. You should apply at least one other theoretical model learnt during your lectures. Your explanation should be illustrated with specific examples of Virgin Atlantic’s events, promotional activities and target audiences (300 words).

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 Create a diagram explaining how special events are defined and classified. Your diagram should draw upon relevant core texts (150 words).

 Classify at least four Virgin Atlantic events using the model you have provided (150 words). Understanding Marketing and Events Assignment.

 Explain the impact of Virgin Atlantic’s marketing and events strategy (200 words)

Total marks for assignment: 100

NB// A CASE FOR THE VIRGIN ATLANTIC IS ATTACHED FOR YOUR REFERENCE. ALSO, IN THE DOCUMENT MARKED “Understanding marketing and events task” KINDLY LOOK AT THE SECTION MARKED “Client brief” TO GET MORE INSIGHT OF THE REQUIRED WRITING